Search Engine Optimization
SEO and SEM
What is Search Engine Optimization?
Search Engine Optimization, also known as SEO, is the process of improving a website's visibility within search engines such as Google and Bing.
MLLR NYC builds every website with SEO and accessibility first. The best SEO plan begins within the structure of the website, and can be continually enhanced as content changes and is added.
SEO is not marketing, and should not be thought of as the main driver of clicks, which is what search engine marketing is for.
What is Search Engine Marketing?
Search Engine Marketing, also knows as SEM, refers to paid search marketing. Businesses or individuals pay the likes of Google, or Meta, to place ads within their platforms.
SEM is best implemented within a marketing plan. It is most valuable when a SEO plan is also initiated as part of the marketing plan. These two things working together not only provide a cohesive effort, but ensure website content and advertising campaigns align and are optimized for best performance.